Which type of content should I invest in? Anchor’s Strategy Guide for 2026

Explainer videos, brand films, social posts, and more… What is the right content for you as 2026 unfolds?

Start with a single goal in mind

What does the video need to do?

Educate, build trust or preference, drive action, or support internal personnel/teams?

When a 60-90 second brand film makes sense

Brand films are a good approach if you need to clarify or elevate your brand identity.

For example, if you feel a disconnect between internal and external understanding of your brand, a brand film can bring external understanding in sync with what your brand really is about.

Animated brand films are great for website homepage hero videos, investor decks or pitch presentations or when features as part of the recruitment process.

If you find yourself struggling to explain who you are as a company, or people misunderstand what you’re all about, a brand film will help significantly.

When a 1-2 minute explainer video makes sense

When your brand is spoken for, explainer videos can help explain a complex product or service, build trust, support decision-making and assist with staff training. (For example, Pfizer commissioned explainer videos to help train staff to administer the COVID vaccine.)

Typical goals include website sales conversions, onboarding and educating customers or stakeholders.

If your team complains “people don’t understand what we do” or “it’s hard to explain what we do” then its time to commission an animated explainer video.

What’s the difference between a brand film and an explainer video?

A brand film creates context: “This is who we are.”

An explainer delivers clarity within that context: “This is what we do.”

When a 6-30 second social post makes sense

If you need to increase customer awareness, it’s best to go where your customers already are: on social media. You can use animated social content to drive traffic to your website, reinforce campaign messaging and stay top-of-mind with potential customers.

The best part is, if you commission a brand film or animated explainer video, you can reuse a lot of the content already, and create a set of social posts without much extra work.

In a nutshell

Longer explainer videos focus on depth, clarity, trust and long term value.

Shorter content focuses on visibility, frequency, and the short term win of grabbing someones attention quickly.

Often the best solution is a core explainer video or brand film, supported by multiple short cut-downs for social media. The same content is then working twice as hard.

Is this video meant to explain the thing, or get people to notice the thing?

“We’re worried about repetition”.

Don’t be: If someone sees the same content twice, they will keep scrolling. But if you post similar content again, you get another shot at reaching someone who previously hasn’t seen you.

If this resonates with you, get in touch. We’d love to talk to you about your animated content plans.