AnchorFlow: Our bespoke process

Why Anchor Animation?

It starts with a mood board

We explore three possible design routes.

These are based on a combination of two things: Content that resonates with your team personally and our industry knowledge of what works more broadly.

This mood board provides us with a starting point for all creative decisions.

Often clients say something like “Option 3, but we really like this particular element from option 1, will they work together?” The answer is usually yes, but we’re not afraid to step in and share our suggestions, too.

Storyboards are fully designed style frames

Once a design direction is agreed, we produce storyboards consisting of fully designed style frames.

This is essentially a comic strip showing what your video will look like, and what happens in each shot.

Our method allows you, your client and any other stakeholders to feedback on both flow of the story and the design at the same time.

Animation is bespoke, on brand and built efficiently

This ensures no work is duplicated and amends are fast.

Music, voice & audio cues

We source royalty-free music and edit it to perfectly fit your video. Music matches the animation, animation matches the music.

Anchor Animation believes that the best quality voiceover comes from real humans performing your script, not AI. We have a handful of trusted voiceover artists we use for our projects.

With audio cues - sound effects that emphasise parts of the animation - experience tells us that a little go a long way in terms of elevating engagement.

See simplicity in motion

View Anchor's portfolio