Tash Sanganoo kindly invited Anchor Animation director Pete Nicholson on her Tuesday afternoon show, on January 20th 2026.

This blog post outlines Anchor Animation's green policy, as of January 16th 2026.

Explainer videos, brand films, social posts, and more… What is the right content for you as 2026 unfolds?

Anchor Animation is now part of the Rabble co-working community, based in Cardiff.

We wanted to share a bit of who we are and what we do. Enjoy!

Iconographic animation is a great way to enhancing UX and making digital content more engaging. Animated icons add a touch of creativity that can help convey messages, add visual interest or create emotional connections.

Character animation is a powerful tool in motion design that can significantly enhance audience engagement. By bringing characters to life, brands can create relatable stories that resonate with viewers on a personal level and drive response.

Animated video is highly engaging. Viewers tend to remember 95% of a message when they watch it in a video, compared to just 10% when reading it via text.

This week I read an insightful post on LinkedIn from digital agency Drum Studios about return-on-investment with accessibility features.

“What do you do?” is sometimes a difficult question to ask. Animation is a subset of motion design, but I still often say “We’re an animation company, but think more the logo at the end of a TV ad than a Disney character”.

When producing engaging animated visuals, I’ve always felt music and even simple sound effects improve production values, increase impact and elevate the content.