The process of developing new medicine - from discovery to mass production - is highly technical.
Modern challenges with medicine development add another level of complexity.
How do you explain all of this in under 2 minutes? The perfect solution is an engaging, animated explainer video.
Managing Consultant at PharmaFlow, Hedley Rees, wanted to bring people up to speed on one of the core discussion points of his new book, and drive sales via social media.
We met numerous times to discuss the subject matter before script writing.
Only when we understood it inside out, upside down, back to front did we produce a first draft of the script.
We worked in partnership with PharmaFlow to redraft the script, ensuring we had a solid foundation before any design work.
Once the script had been approved by PharmaFlow, Anchor Animation designed a storyboard, consisting of fully-designed style frames.
This allowed PharmaFlow to feedback on both flow of the video and design.
Once the storyboard had been approved, Anchor Animation crafted an edit consisting of engaging animated visuals, vibrant music and fluid and articulate voiceover.
We had the privilege of working with local voiceover artist George Broad.
Everything was designed, animated and produced by real people - no generative AI was used. This means high quality results, no copyright issues and original, bespoke content for our PharmaFlow.