In 2025, after one year of self-employment as “Pete the freelancer” I launched Anchor Animation.

I was working almost exclusively on project-based work (rather than day rates with one agency at a time) and had built a team of creatives to support the business. I felt trading under a brand name was more authentic.

The name Anchor is a reference to the Bible verse Hebrews 6:19 “We have this hope as an anchor for the soul, firm and secure.”

On April 1st 2025 I published the first Instagram post from the Anchor Animation instagram account, meaning April 1st 2026 marks our first anniversary as a company.

Everything in the film is rotoscoped by hand using an iPad and Photoshop. It was then composited in After Effects. No generative AI was used.